Yearbook Rules

Photos

1- Select all the photos you want to use on the spread

2- Create a folder for them in your account under yearbook06: name the folder according to the pages you are working on (example: if you are working on pages 2-3 of the ladder, your folder will be titled “p2-3-table of contents”)

3- Place the photos you have chosen in that folder

4- Create a sub-folder titled “Edited Photos”

5- Go on Photoshop and, before you use those photos on your InDesign spread, do the following for each photo:

a. Image => mode = CMYK

b. Image => image size = after unchecking “resample” => resolution 300 dpi

c. Save as => EPS (make sure you check “Mac 8 Bit” and “Binary.” Everything else needs to be left unchecked.

PS: we need to be able to easily locate all the photos used in each spread so that we give them to the printing company for retouching.

Remember that a good photo should:

§ Grab attention

§ Tell a story

§ Show action

§ Trigger memory

§ Get an emotional response

§ Not be posed

Once you have been assigned or you have volunteered to take photos for a specific event, you should download those photos on the desktop of the computer allotted to you no later than the following school day, and you should include the following with each set of photos in a word document inside the photo folder: Who, What, When, Where + at least 6 different quotations (from coach, participants, audience) that answer Why and How.

Fonts and Font Sizes agreed upon:

(sizes per section)

(9 fonts)

Copy/body: Bookman Old Style size 10

(Opening & Closing dividers: size 12-14- Theme copy: 12-16)

Headlines:
- Primary: Lucida Black Letter Size 42-72

- Sub headlines: Eurostile size 16-24

Sports:
- Headlines: Impact or Gill Sans (wider)-

Size 42-72 (size per section)

- Sub Headlines: Lucida Handwriting size 16-24
- Copy: Eurostile size 10

Captions:
- Titles: Copperplate size 9 bold
- Body: Eurostile size 8 regular

Modules:

- Headlines: Giddyup std

- Sub Headlines: Eurostile

- Copy: Goudy Old Style size 10

Senior Pages:

- Headlines: Lucida Black Letter Size 30

- Sub Headlines: Bookman Old Style size 10

- Copy: Eurostile size 9 (minimum)

Yearbook Colors:

Create new swatches for them and name them as they are named below (8 colors)

ACS Navy Blue: 100-92-0-10

ACS Gold: 0-28-100-6

ACS Yellow: 4-22-96-0

ACS Red: 0-100-79-20

ACS Green: 100-0-100-44

ACS Green 2: 93-0-100-25

ACS Purple: 69-100-0-2

ACS Brown: 0-68-100-44

ACS Blue Green: 100-0-24-38

Design

1. Do you have 8 columns and 8 guides on each page?

2. Do the horizontal guides go from margin to margin?

3. Do all elements fall within the columns and do not stop in the middle of a column?

4. Did you lock the guides: View => lock guides ?

5. Do you have an eyeline?

6. Do you have a very effective DOMINANT photo (20% of the spread: at least 21/2 to 3 times the size of the next biggest photo element.) Does the dominant photo touch the top or bottom margin, or even both?

7. Did you avoid putting 2 photos of the same shape next to each other?

8. Did you bleed at least 1 photo on each page? (Never bleed top or bottom)

9. Did you make sure the photos are placed in a way that makes the reader look towards the gutter?

10. Did you make sure group photos and individual portraits do not go across the gutter?

11. Did you place from 5 to 9 photos on each spread? Did you diversify shapes and size (avoiding squares) to create contrast?

12. Did you make sure no less and no more than 1 pica separates all the elements on the spread?

13. Did you make sure you ONLY used CMYK colors?

14. Did you make sure that every element on the spread fits exactly into the internal lines of the columns and guides?

15. Is all white space to the outside of the layout?

16. Is the Leading 120% of the point size? Ex: 10 pt type => 12 pt leading

17. Is this a WOW Inducing Design?

18. Mug Shot Pages: (Photo border= thick/thin, 4 pts- Font= Bookman size 8)

- Page Layout for Seniors and staff:

1. 6 columns

2. 7 guides

3. 0p5 gutter for both

- Page Layout for Grades 11-10-9-8-7-6:

1. 7 columns

2. 7 guides

3. 0p5 gutter for both

Copy

1. Did you attend the event you are covering?

2. Did you make sure that your copy starts with a “Catchy opening sentence”?

3. Did you make sure that your copy starts with a lead?

4. Did you emphasize the HOW and WHY in the lead?

5. Follow this year’s yearbook Approach (A Century of Success, Growth… or Then Vs. Now)

6. Did you follow this Approach:(you should have interviewed at least 3 people that took part in the event!)

a. Lead

b. Quote

c. Transition

d. Quote

e. Transition

f. Quote

g. Closing Transition

h. Conclusion

7. Did you start with the most important and end with the least important?

8. Does your copy have an angle: the point you want to make?

9. Did you avoid using the phrase “this year” and the school’s name?

10. Did you avoid giving your PERSONAL OPINION?

11. Did you Indent 3 spaces, not 5?

12. No comma before and in a series. Titles are italicized, not underlined. Use smart quotes (“ ”) not ("").

13. Did you write the copy in the third person?

14. Did you make sure names are spelled correctly?

15. Is your copy “a narrative that engages the reader’s senses and emotions”?

Headlines:

1. Is your headline clever, arresting and exciting?

2. Do you have a good secondary headline?

3. A headline should not contain material that will be found elsewhere. Does yours apply this rule?

4. Did you choose a headline that matches the dominant photo/story?

5. Did you start with a big dropped initial at the top of the story?

6. Did you use action verbs in the present tense? (Do not use past tense when writing headlines! Only present tense.) Did you use alliterations / figures of speech to make headlines funny, witty?

7. Did you use clever play on words to intrigue the reader?

8. Did you use single quotation marks?

9. Did you use a comma in place of the word “and”?

10. Did you avoid periods, hyphenated words, abbreviations, splitting verb phrases, repetition, separating an adjective and the word it modifies?

Captions:

Caption writing cannot be done sitting in the yearbook room guessing what might be going on in the photograph!

1. Did you tell the reader what happened just before and right after the picture was taken?

2. Are your captions mini stories; minimum 3 to 4 sentences?

3. Do all captions have the same size?

4. Does every caption include the following:

a. a title (capital letters, bold)

b. who, what, where, when, why + How

c. background info (before or after the photograph)

d. a direct quote from somebody in the photograph or from someone who attended the event being covered. (The quote should add new info to the caption; if everybody could say the same quote then it needs to be changed).

5. Did you write a caption for each photo? (If there are 7 people or fewer in the caption, you need to identify them all. If there is a big crowd, identify none.) Did you use complete names?

6. Is the first sentence in the present tense and are the rest in the past tense? Use present tense, active voice for the sentence that captures the action of the photo; background and supplemental information may be written in past tense.

7. Are all the captions adjacent to the photos they identify?

8. Did you, for each caption, provide a title that mimics the main headline?

9. Did you, in the captions, consider the action before, during and after the photo as well as the reaction to the event?

10. Did you include quotes from interviewing participants, advisers, teachers, coaches and other sources?

11. Did you avoid commenting, questioning, or talking to the picture? (You cannot use joke captions! However, the people in the photo or those who attended the event captured in the picture can: quote them!)

12. Did you avoid stacking more than 2 captions or placing captions between photos?

Every caption should include the following:

1- A title (capital letters, bold)

2- Who, what, where, when, why + How

3- Background info (before or after the photograph)

4- A direct quote from somebody in the photograph or from someone who attended the event being covered. (The quote should add new info to the caption; if everybody could say the same quote then it needs to be changed).

Modules Place/Size:

PLACE: Bottom right hand corner- SIZE= W: 21p3 – H: 31p6

(4 columns, 4 guides)

Special Modules Place/Size:

PLACE: To the right-

SIZE= W: 15p8 – H: 64p1

(3 columns, 8 guides)

INTERVIEWS:

You need to have at least the following questions answered.

- Who?

- When?

- Where?

- What?

- Why?

- How?

What happened before?

What happened after?

How did they feel? Why?

Quotes from different people:

Quote # 1:

Quote # 2:

Quote # 3:

Quote # 4:

Quote # 5:

Quote # 6:

Ask open-ended questions (no just yes or no questions; add why and how).

Calibrating Document Color: